Elon Musk plans to bring back short video platform Vine to Twitter
Elon Musk plans to bring back short video platform Vine to Twitter
According to reports, Elon Musk asked Twitter's programmers to go back at old Vine code to see whether the social media app could be resurrected. In 2013, Vine was a well-liked short video platform that allowed users to upload looping, six-second video clips. Numerous later apps, such as TikTok and Instagram's Reels, are attributed with drawing inspiration from Vine, one of the first platforms to embrace short-form video.
Vine was founded in 2012 by Dom Hoffman, Rus Yusupov, and Colin Kroll. Later in 2012, Twitter purchased the system, and in early 2013, it became available to the general public. Less than three years later, Vine has 200 million active users and competes with platforms like Instagram and Pheed in the ever-evolving social media ecosystem. Vine's popularity was quickly jeopardised, though, by a much stronger force: Facebook.
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In the end, Facebook blocked Vine's access to its Friends API, destroying the app. Users who wanted to find other Vine friends could no longer connect the app to their Facebook profiles. The company later developed its own Instagram short video format. According to court documents, Zuckerberg endorsed this decision. Following the restrictions, Vine started to decline as applications like Instagram and TikTok (formerly Musical.ly) started to gain popularity.
After October 10, 2016, users of Vine will no longer be able to contribute new content to the website, though they will still be able to replay and download previous videos. Two months later, the Vine website was completely shut down. The app was rebranded to "Vine Camera," although it was not very popular. Later, in 2017, Twitter will publish an archive of all Vine videos, but in 2019, it will be taken down. More well-known creators on the network moved to other platforms between 2016 and 2019, when the network's survival was uncertain. On October 31, 2022, Elon Musk asked his Twitter followers if Vine should be brought back. Of the roughly four million votes cast in the poll, more than two-thirds (69.6%) favoured the app's revival. It's also clear that Musk's
Twitter, on the other hand, just started using a new "Suggested Videos" section to show its own short-format movies on the site. The fullscreen, vertically-scrolling layout of this new platform is similar to what many other platforms have adopted.
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